01
Google Ads that chase intent
Campaigns built around the calls your crew can actually answer—not vanity traffic.
RafterPing / local demand desk
More of the right calls.
Right when the season turns.
Season-ready lead generation for HVAC and home-service businesses. RafterPing manages the channels, tracks the leads, and keeps the plan legible for the people running the work.
One vertical at a timeFlat monthly retainerReports owners can read
Weekly demand board
Season mode / active
Demand pressure
Watch the turn. Then move.
BaselineRampPeak signal
Channel watch
Google Searchhigh intent
Local Servicesready now
Metastay warm
Calls + forms
Tracked back to the source that earned them.
Budget follows demandClear inputs / practical moves
What RafterPing handles
Every lead path, in one practical operating rhythm.
Your customers do not care which platform they found you on. RafterPing keeps the whole path in view, from first impression to the call or form your team can follow up.
02
Local Services Ads that stay visible
A practical LSA presence for the moments when homeowners are ready to book, with lead quality in view.
03
Meta that keeps demand warm
Meta campaigns that build familiarity and fill the next wave of demand while spend stays accountable.
04
Calls and forms tied to source
Lead tracking that connects activity to outcomes, so the next decision starts with what happened.
Seasonal planning
The budget should move before the market does.
Heating season, cooling season, shoulder season—your plan should not be a fixed line item. We adjust with the signals, keep spend accountable, and make the reason visible.
Talk through your seasonA simple planning model
Plan the curve, not the calendar.
Base
Ramp
Peak
Capture
Hold
Review
WatchDemand signals
AdjustBudget + message
LearnCalls + forms
How it works
Built to be legible on a Friday afternoon.
No marketing fog. Just a focused vertical, a visible cadence, and an operator-friendly read on what to do next.
Predictable flat monthly retainer
Clear reporting without the theater
Practical optimization tied to lead quality
The operating rhythm
Visible, steady, accountable.
The work is built around the decisions a home-service owner actually has to make.
- 01
Set the signal
Pick one vertical, map the service area, and get clear on the calls worth paying for.
- 02
Move with the season
Manage Google, LSA, and Meta together, adjusting budget as demand starts to turn.
- 03
Make the next call smarter
Review calls, forms, and campaign patterns in plain language, then tune the next cycle.
Pro Plan
One flat retainer. One season at a time. Zero guesswork.
RafterPing's Pro Plan pairs you with a focused operator: Google Ads, Local Services Ads, and Meta — coordinated against one calendar and one ledger. Buy the plan, plug in your service area, and we run the channels while you run the work.
- One vertical at a time — your service area, your season.
- Channels managed together — budget shifts with demand, not the calendar.
- Reporting owners can read — calls, forms, and the next move, in plain language.
One-time plan purchase
/ Retainer$49USD
Activate the Pro Plan for one season of focused lead generation. Pair it with our contact-desk handoff and the operator rhythm on the previous section.
You will be redirected to a secure Stripe checkout. Cancel any time on the confirmation page — no charge until you complete payment.
One vertical, one service areaChannels reviewed weeklyCalls + forms tied to sourcePlain-language monthly recap
Ready for the next weather turn?
Put your next busy season on the calendar.
Tell us your trade, service area, and the season you want to own. We will map a practical starting plan around the demand that matters.